One of the key reasons brands choose digital marketing over the traditional marketing is because of its affordability and wider reach. According to hootsuite, 48.8% brands are on instagram and it is estimated that this number would reach 70.7% by the end of 2017.With the help of right strategy you can reach to your potential customers and also generate sales on instagram. If you want a comprehensive digital media plan, you need a digital marketing company which can help you kick start your business online, and bring you closer to your customers. You can find the best digital marketing agency in delhi here.
However, here are some quick ways to enhance your brand on instagram.
1. Create a clear profile:
An instagram profile should be simple and clean. As instagram is all about beautiful images, make sure the picture on the profile is a nice one. Unless you are into pet business (in which case it could be a cute puppy or a kitten) use your company’s logo. It is necessary that it should be the same on all social platforms and on your website. Your description should tell what your business does in short and interesting words(mostly in relevant keywords) so that your followers know what kind of posts to expect, and you get genuine followers. For example if you have an online clothing store, your description could be: “Brand new styles and latest collections. Follow for cool fashion styles, tips and more!”
2. Include a link in the bio:
Bio is the only place on instagram where you can add a clickable link right under your name and description so make use of this opportunity and add the link to your online store or the website page where you want your audience to go. Changing your bio for latest campaigns, sales, or contests is always recommended, but don’t forget to add the relevant link.
3. Post beautiful images and content your audience likes:
Based on the message you want to convey, choose a bright and a colourful image, or play with hues. A picture is worth a thousand words, post a picture that users want to follow (or save as screenshots, what? We all do that!) Try to pick the colours and shades that reflect your brand. Keep them consistent, this helps the customers associate your content with your brand, helping in brand recall. The captions that go with the image should be light, and contain relevant hashtags. A minimum of 3-5 hashtags help reach audience with similar interests.
4. Create your own style:
While posting on instagram, pick a style pattern and be consistent with that. Apart from colours, you can also pick a pattern on the voice of captions; maintain a funny tone, or a story telling approach. You can create one theme a month too; the trick is to be creative and fresh while staying true to the brand message.
5. Link to other social accounts:
For most businesses, instagram is a second or third social media channels; use your facebook page or twitter which already has a decent sized audience to cross promote your instagram posts. You can also link your instagram profile on your facebook page, this will attract new audience to your instagram.
6. Make use of those hashtags:
Hashtags play a key role in your instagram strategy. You can search users with the hashtags matching yours and follow them; this could get you a follow back of genuine customers who are interested in your business. Follow and comment on profiles similar to your interests, interact with your potential customers. You can also start a hashtag campaign by posting a hashtag relating to the campaign or brand with every post of yours, so that people can search your brand with the hashtag.
7. Post videos:
Instagram allows you to post videos of length up to 40 seconds, post videos that catch attention, share your brand story using these small snippets. You can use boomerang or hyperlapse to add fun to small videos. Be careful to post only those videos which audience will enjoy watching and sharing.
8. Use instagram stories to engage audience:
Like snapchat, these days you can add stories on instagram which stay for only 24 hours, use this space to keep your audience engaged. Notify them about events, contests, sales, launches, or other updates here. The ultimate goal is to keep your followers engaged and interested.
9. Tell don’t sell:
The one rule with instagram posts is to not use hard selling language. Try to use frank, and honest opinions in your captions. Instagram is used by a majority age group of 18-29 year olds. The more you use a selling language, the likelier they run away from your brand. Keep it interesting, and use this space to build your brand’s trust and identity.
10. Test everything:
Internet trends are ever changing, in the initial stages of building your brand, it is advised to test everything to understand your audience better and improve your content.
For example, you can test
- Profile description
- Bio links
- Post schedules
- Type of content(Images or videos)
- Instagram filters
- Call to actions
It might look challenging, but it helps you find the right content to boost the number of followers.
Take an advantage of Viratel’s digital marketing services to discover how your business can flourish on social media and other digital media.
*All images are owned by respective companies, they are for reference only.