Do you want to increase conversions on your website? I have never encountered one person who would answer “No” to that question. Brands put their intense efforts through SEO, SMO, Digital marketing, Blogging, and email marketing to attract more users to click that “Buy Now” or “Sign Up” buttons. Though these efforts help you bring visitors to your website, the deciding factor in conversion is ultimately how your website is designed.
Whether your website is visually appealing or not plays a big role in conversions according to several researches. Given 15 minutes to read content, 75% of people read content that is beautifully designed than something ordinary (according to a study conducted by Adobe). Not just your home page/landing page, if you want people to even read your blog articles, they need to be designed attractively. Does your website layout encourage the viewers to buy your services? If not, it’s time you think about redesigning your website. While considering new design of your website, there are a few things you should keep in mind to achieve high Conversion rates.
Don’t confuse with too many choices:
Hick’s Law states that the time it takes for an individual to choose an option is directly proportionate to the no. of likely choices he or she has. In simple words, if you increase the number of choices involved, the decision time will also be increased. When it comes to web design, you can enhance conversions by restricting the number of choices users have. The first item that comes to your mind while thinking about what to cut back on the number of choices on your website is the navigation bar. Clearly, you don’t want to show your user too many links to choose from, in which case, the user will lose interest in them altogether.
Put your CTA button inside a Container
Call-to-action is the most important page element, you need to distinguish that from the rest of the content and put those in a container, right now! How can you treat CTA like any other page element? In fact, additional elements on the page like Title and text are playing the role of supporting elements that should push visitors’ attention to your conversion goal. Make sure your user can clearly identify the CTA within a matter of seconds what action is expected from them on the web page.
Rule of thirds:
The Rule of Thirds is a prevalent photography standard that can also be used to apply in web design. To use Rule of Thirds, you have to visually divide an image (or a website page) into three parts vertically and three parts horizontally
This gives you nine equal square parts:
The rule states that, the four middle intersection points are the strategic places of interest. When you place objects at these points, it creates the most effective image or design.
When used for web design, you can place the page’s most important elements especially your products or CTA buttons at these intersections to get people focused on them, boosting your conversions.
Color & Contrast:
Color is an often undervalued in terms of web design but it plays a very crucial role in usability as well as in conveying the overall message of a brand in addition to reflecting the mood of the website. Different color and contrast combinations evoke different feelings and reactions.”
When you are choosing a color scheme for your website design, be particular about choosing a combination that induces the emotion that you want your brand to express.
Make your Unique Value Proposition Clear:
When people land up on your website, in seconds they should find out why is your service/product is the best fit for them. Users should clearly see on your homepage or landing page why they should do business or buy products with you and the benefit of it. What are the reasons clients should buy only from you? Is it a money back guarantee? Free shipping? Find out what your reasons are and make it clear.
A/B test your CTA:
A/B testing, aka split testing works by comparing the data from two different versions of your webpage — the focus here — your call to action (CTA) to learn which one accomplishes better results. The good news is, even the slightest things can create a big difference when it comes to A/B testing, and it’s usually those small things that bolster the rest of your testing and optimization endeavors. So, where’s the simplest place to start? Use these Calls to Action guide to improve conversions.
These tips not only increase your conversion, but also make people associate your brand with trust and quality. What do you think? Tell us in comments.