Every business now-a-days has a website, and for that you need a unique domain name. Now here’s the thing, the domain name can make or break your business. You need to make an important decision: What is going to be your domain name? Ideally, it should be “yourbusiness.com.” This is the web address by which most of your customers will find you.
Furthermore, how are you going to ensure your claim for it? Purchasing a name is a relatively simple process (although finding one that isn’t already taken can be a challenge), but there are many factors that you should consider. You can register your domain name through websites like Godaddy or Namecheap, or if you are getting your website developed by an agency, they can register your name in cheap price. However, as a business owner, you need to decide what domain name works the best for you. If you get a domain name that describes your company’s business or name, people can remember the name easily and can return to your site. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing “www.yourproductname.com” in their browser. From the SEO, webmaster and small business owner points of view, below are a few tips to consider when registering a domain name.
1. Start Early: Starting early gives you a huge advantage in finding the domain name you want. Register for the domain name as soon as you name your business. If your business will have a significant online presence, then your business name may even be influenced by the domain names that are available. Thinking about domain names early is a step in the right direction when it comes to branding and protecting your brand. There are many agencies which provide cheap domain registration services in cities like Delhi, Gurgaon, Mumbai, and Bangalore who also have local expertise in choosing the right domain for your product/services. Take help as needed.
2. The Domain Name check list : There are a few points to check before deciding on your domain name, in addition to having your business/service name, it should also be
- Clear and clutter free
- Easy to spell
- SEO friendly
- Relevant to your business
We agree that it’s not easy to find a domain which fits all the categories, now that we have millions of domains registered; however, it is a good idea to keep this check list handy when you are brainstorming for ideas.
3. Avoid using dashes, abbreviations or numbers in your domain name: There’s a common debate in the aspects of domain names whether or not the use of hyphens can put you at a disadvantage when it comes to search engine ranking. If you have a choice, rather buy a domain like plumbingservices.com than plumbing-services.com, but sometimes you might have to compromise. Use of more than one dash in a domain is a trick some people use to keep costs down and include lots of keywords. Google’s sophisticated algorithms spot this type of tric, so it’s an advice to not use more than one dash or hyphen in a domain. You may find it harder to rank a site with two or three hyphens, so consider alternatives before you spend time and money on this type of domain. Also, it’s highly discouraged to use a combination of dashes, numbers, or abbreviations for a SEO friendly domain name.
4. Start with what you desire, else be creative: You should start searching for your ideal domain that is your business name first, even if it’s so common that it seems impossible to find. If it is not available, this will give you a starting point for exploring appropriate alternatives. If the domain name you had in mind is not available, it is time for you to be creative and brainstorm possible alternatives. Try searching for alternatives like your business.in or yourbusiness.net, your business + service.com or your services.com etc. It might seem a tedious task, but it will give you results.
5. Register immediately: Self-explanatory, once you find your desired domain name, register it immediately. Even if you don’t use the website for a while, buying it early ensures you don’t have problems later.
What are your thoughts on this? Let us know.