Even companies which are doing phenomenally great sometimes suffer at online marketing. It is because Internet marketing seemingly easy is actually complex and varies regularly. However there is one aspect that is constant in online marketing is that every company needs to have a customized strategy. An effective online marketing strategy comprises of many parts. What channels to choose, what kind of content to post, what is the suitable timing, how frequent should be the message conveyed and what tone to be used. Since there are so many aspects to consider, one might forget a few important things. Unfortunately sometimes these mistakes cost a lot for your business. Here are a few points you shouldn’t absolutely forget.
Your Content is not SEO aligned:
If any of your content (Be it on your website, or posts) is not SEO friendly, you are missing out on a huge chunk of online audience. If you are not diligently following good SEO practices like link building, on-site and off-site SEO even if you provide world class services your customers won’t know how to get to you. With a tactical approach and a skilled campaign manager or a digital marketing agency, you can enhance your web site to surge your online visibility, make more conversions, and increase your overall sales and revenue.
You didn’t concentrate on website speed:
Internet users are impatient; they like websites and articles that are fast and informative. They prefer images to lengthy content. They like videos than textual tutorials. They want the website to load faster; check outs to happen quicker. If you haven’t been paying attention to these aspects, your bounce rates might increase, thereby lessening the potential of the sales funnel. There are several online free tools to check the loading times of your landing pages and optimize them. You can also take the help of an SEO expert on suggestions on what plugins and practices help make your pages load quickly. Images and other documents that might be on the website should be optimized before uploading them on your website.
You didn’t design your website to be responsive:
It’s a known fact that the major chunk of the internet access websites and open emails through mobile devices. It doesn’t matter if your website displays your products beautifully on the desktop site, if it fails to be responsive, the users will lose interest in your website and hop away to better websites. After all, your website is your primary marketing tool to build your brand image. Make sure it is responsive and loads fast on all devices.
You are not active on Social Media:
Believe me when I say this, if you are not present on social media, it is like you don’t exist at all. Some B2B businesses make the mistake of believing that they do not need to be active on social media. Social media has a high impact on SEO rankings and it might actually help you reach your users who are enquiring for you. It’s vital to think and understand that every business is made up of people that are active on social media like Facebook and LinkedIn every day.
So set up and use your accounts to share blog articles, explanatory and product videos, and other interesting content. You might discover the potential to capture your target audience’s attention and let them to learn more about your brand.
You don’t have a blog:
Our other posts emphasize on the ultimate power of content marketing in 2017-2018. Almost 70% companies who didn’t have a blog in 2016 have a blog now. If you are making a rookie mistake involving your website not having a blog, it might cause serious repercussions on your company’s sales. Be it any sector starting from education to healthcare and fashion to automobile parts, writing and marketing your blog posts and valuable content make users recognize your brand and associate it with value.
You don’t invest on email marketing:
Don’t underestimate the power of email marketing. You might be working hard on SEO writing long posts, you might be putting your efforts into engaging audience on different social media, but if you’ve written off email marketing, chances are unlikely that your sales are going up. Although email was one of the oldest media available to online marketers, it still stands as the most effective today. In fact, for each dollar you invest on email marketing, you have the potential to earn $38 in return. This is an extremely high ROI, even when compared to other digital channels. Start drafting those weekly newsletters and product launches to rock your sales.
Want to learn more?
These are some common mistakes we realized online marketers tend to do. If you want to learn more about effective digital marketing strategies to improve your campaigns and increase your customers, check out our online marketing services.