Whether you’re a beginner who is just starting out with content marketing or you’ve been using the same approach for a while, it never harms you to revisit your content strategy – to ensure it is latest, original, and strong. Content marketing is not a short-term process; it is an ongoing phenomenon often requiring you to put your resources and time in surplus to gain reasonable results. Content Marketing helped us significantly scale new heights; this is what we’ve learned during the first year of Content Marketing. Content marketing is new terrain for a major portion of marketers, and it’s varying so fast that we may very well have a new list this time next year.
Write for readers:
Without readers, your blog would be merely a personal journal. Understand the purpose of [your blog and research what your readers would love to read. Put yourself in your ideal customer’s shoes. Asses if you would you read this blog if you came across it. Constantly think and test several methods of narrating and explaining. Pick interesting topics to blog about. Send out funny newsletters (unless you’re marketing for a serious cause) Indulge your audience. Don’t hesitate to ask your reader’s opinions. Define the set of audience you are going to target. Redefine, regroup, and retarget. Write, Test, and Improve. This seems a tedious task, yes it is; but it is also the most effective method of connecting to your audience and build trust with them.
Start from Scratch:
Understand that there are no shortcuts for successful Content Marketing Strategy. In the beginning, we thought that well-researched, well-written, and valuable content is enough to attract the readers’ attention. Such was not the case, as there is literally loads of quality content available online. With the content, there are also loads of tips, tricks, secrets on how to manage content, strategically distribute content on the internet. Again, some of them work and some of them don’t. The tricky part for us was coming face-to-face with the fact that through content marketing, we were anyway trying to sell something, and our new group of audience wanted the type of content we weren’t usually delivering. They want actionable advice. They prefer numbered headlines. They like bullet points. They love infographics. They’re busy and want quick and handy pieces of content. So we did what they wanted. Now our blogs and articles had numbers, stats, and bullet points. Over a period of time, we understood what type of content elicits engagement. We’ve also discovered how not to blog too. The secret lies in research and building every blog meticulously from scratch to cater your readers’ needs.
You can’t compete with the big boys:
However well your content is written, in the initial stages you won’t attract as much attention as well-established websites do. We are not only fighting for SEO rankings here, we are also deprived of the enormous reach they have already built on. It seems disappointing, but it doesn’t need to hurt you much. Keep going at it. Improvise your strategies, be quick to learn, and most of all always write useful content.
Don’t be scared of the numbers:
If you are first-timer, the numbers and analytics can be overwhelming, but they are there for your improvement. Treat them as your best friends. Some Stats like
- Your popular posts and how much reach it got
- How many people visited your website organically
- Email open rates and click-through rates,
- The conversion rates on your content pieces.
These provide useful insights to how your content is performing and paying attention in the variability of these analytics will help you write and engage better.
SEO is the Key:
Like we say and every other blogger would agree. Good content can be of use to you (and hopefully to your readers) only if people can access it easily. Writing SEO friendly content and sticking to the guidelines of Google’s SEO algorithm helps people discover your content early increasing the no. of people reading your content and fortunately converting if they like your products/services. Design a SEO strategy for your blogs and keep yourself updated.
As we continue our quest to become one of the topmost blogs in digital marketing in Delhi, we have learnt that one can’t learn everything at all. We can learn, unlearn, and relearn according to the changing needs and technology to ace the game.