How to Integrate A/B Testing and Personalization to Tweak Results

Personalization is a hot topic in ecommerce right now. Understanding the customers and customizing your services and offers based on their past searches and behavior increases converting the potential customers

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The Art of Storytelling in Content Marketing – 6 Tips How to Do So

Who doesn’t like stories? As human beings, we all love listening to stories and we connect to them quickly. From our childhood to now, we thrive upon tales and lesson

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7 Things to Consider Before and After the Launch of Your App

Many brands have an app to develop on their to do list for next year. In the vast world of app design and development, one might be overwhelmed with the

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6 Internet Marketing Mistakes You Might Be Making

Even companies which are doing phenomenally great sometimes suffer at online marketing. It is because Internet marketing seemingly easy is actually complex and varies regularly. However there is one aspect

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What We Learned from The First Year of Content Marketing

Whether you’re a beginner who is just starting out with content marketing or you’ve been using the same approach for a while, it never harms you to revisit your content

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5 Design Principles to Boost Conversion Rates on Your Website

Do you want to increase conversions on your website? I have never encountered one person who would answer “No” to that question. Brands put their intense efforts through SEO, SMO,

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How to use Social Media Marketing for B2B Companies

For some reason, using Social media for B2B is more difficult than for B2C companies. The reason could be that B2B marketers might not find an interesting angle to promote

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280 Characters on Twitter And How Can You Market It For Your Brand

Twitter has rolled out an update last week in which it has doubled its character limit from 140 to 280. Even though this might seem small, it changes drastically how

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Content Marketing Strategy for Startups in 2018 – A Plan to Start Today

Content Marketing is the need of the hour for every company regardless of the industry and size. Especially if you’re a startup, to keep up with the competitors, to engage

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10 Proven Ways to Get Top Google Rank for Your Business

Did you know that 75% people click only on the top 5 results of an organic search? Over the years, several studies show that to receive clicks to your website,

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10 Reasons Why Facebook Advertising Will Skyrocket Your Business

With a massive 1.86 billion active users on Facebook every day, let’s agree that Facebook isn’t slowing down in terms of number and reach. Advertising on Facebook is unavoidable if

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10 Reasons Why Your Business Needs a Blog

Needless to say, blogs form an essential part of your website for marketing and attracting more traffic. Blogging for business has become a key element in marketing strategy. Whenever a

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Top 4 Reasons Your Brand Should Invest in Adwords

If used properly, Google Adwords can do wonders for your company in a short period of time. The digital marketing world has undergone dramatic changes in the recent years and

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Use These Content Distribution Channels to Increase Website Traffic

No one can deny the importance of content in today’s digital era, if there is something that is as important as content, it is content distribution. Content quality is, of

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5 Brilliant Facebook Advertisement Tips That Always Work

When used properly, Facebook ads are one of the most powerful tools to get you the results you care about. However, they can be challenging and often require patience to

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