Content Marketing is the need of the hour for every company regardless of the industry and size. Especially if you’re a startup, to keep up with the competitors, to engage with your potential clients, and to build trust for your brand, it is essential for you to start strategizing Content Marketing as a part of your promotional activities. With Digital marketing booming and viewers getting engaged with lots of new and informative content online, what are the trends for content marketing to look out in 2018?
Content Marketing is a strategy to create and market valuable free content to attract and convert clearly defined targeted prospects to customers and repeat customers. The type of content is closely relevant to the type of product/service you are offering. To make it clear, you’re educating people so that they know you, like you and will trust you enough to buy whatever you’re selling.
The Key reason Content Marketing triumphs other marketing strategies is that people don’t want advertising when they buy; they want relevant information – Content
So what next for me? How can I improve my business with Content? Small Businesses and startups are constantly fighting for the attention of customers in an already cluttered advertising space. To prevent your messages from getting skipped over or ignored, you should digital craft content that your target audience wants to see.
If you are planning to
- Build your Brand Identity
- Brand yourself as an industry leader
- Create Trust in your potential customers
- Advertise your products and services
- Increase Lead to Conversion ratio
There’s a lot of value for you in developing a well-defined content strategy. It will lead you in defining viewers’ expectations and deciding the type of content to construct and the amount of resources that you’re going to dedicate to content. So, what does an ideal content strategy look like?
There is no one-size-fits-all model for content strategy but typically it has some common components
- The Reason: What is the primary reason of creating content? What are the risks involved? And what does a successful campaign mean?
- The USP: What is the one unique value you’re planning to offer to your readers? How could it help them?
- The Prospects: Who are your target audience? What are their interests? What is their decision making process? What could be their pain points?
- The Story: What is your brand story? What makes you different from your competitors? And how is your mission aligned with the customer’s benefit?
- The Platform: What are the different media and platforms you’d use to convey your message? How are you going to schedule so that it reaches to your target audience?
- The KPIs: What are the Key performance indicators that can be used to measure the success of your strategy? What are the various parameters used to determine the effectiveness?
Every Content Strategy more or less deals with the above questions. After you outline the answers, you are ready to start working on the body of how to create and execute the promotional activities through your content.
After you have decided your goal, that is either to generate leads, or increase website traffic, or to make users sign up for a webinar, you can now focus on your plan. What if you have multiple goals? It’s simple; draft separate content marketing plans for each to perfect your aim. In today’s internet-enabled era, the buyer knows about everything with a single click. Similarly, you should also know about your prospect customer. A narrowed down niche will aid your focus on choosing your blog topics. It will also help to focus on the rest of your content to be effective. The more you attend to your niche, the more likely content marketing will be of your advantage to achieve success. After you understand your audience, it is time for intense research on what kind of content and blogs you should write and when to publish them to get maximum reach. The quality of the content hooks your readers and wants to buy what you are selling.
Benefits of Content Marketing:
Understand that Content Marketing brings both tangible and intangible benefits to your business. Content marketing is not just a one-time thing, it needs your attention and continuous efforts to fetch you results that you desire.
The intangible benefits:
There is no particular way to measure these benefits except that they aid in your overall boost in business. These advantages include but not limited to strong brand awareness, passing recommendations and links around, respect and admiration in the industry, and indirect customer conversions.
The tangible benefits:
Creating great content will result in improved SEO rankings, enhanced web traffic, reduction in bounce rates etc. These will also lead to direct customer conversions.
While it is an investment of time and resources, documenting a content strategy will not only streamline the content marketing tasks, it will also help nurture and expand your startup.
Do you think, you are ready to start your content marketing activities? What are the various forms of content you think will work? Let us know your suggestions and improvements in the comments section below.