If you’ve got a startup or a small business you must know that of how graphic design plays a role in building your company. You need a good logo to create a lasting impression on your customers; all big brands consider logo as an asset that brings value and branding to the company. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.
Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the center piece of most branding schemes. Check out these tips from the design experts.
- Be unique and clever: Being unique and clever is probably the best way of establishing brand identity, making an impact on customers and ensuring that they’ll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers. It is very important to be different from what’s already out there in the market. Also the logo for your brand should depict your purpose /USP in the market.
- Choosing the right color: Colors elicit an emotional response from your target audience; as well as convey your brand’s message, it’s very important that your color selection goes deeper than personal preference. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. You have to think from the designer’s perspective as well, do you need one color or more in your logo.
- Understand your Brand: Logo is not just an image; it’s an introduction to the brand and business. Firstly, chart down what your brand represents, create a theme and imagery. Design is about personality and it’s about how you bring that personality to your consumers. If you are hiring an external logo designing company, you need to make them understand what exactly the purpose of the product is, what emotions should the logo capture and what type of logo you want.
- Types of logos: There are basically three kinds of logos. Font-based logos like the logos of SONY, Google, and Microsoft, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a restaurant uses an illustration of a Fork and knife in its logo. And finally, there are abstract graphic symbols-such as Audi’s logo-that become linked to a company’s brand. It is a necessary step to determine what kind of logo you want for your brand.
- Type font: If you are going with a simple type logo, Typography is an important element of design. It not only communicates the name of your company, but also its personality. You can choose from three main types of font families. Each comes with strengths and weaknesses and each has hundreds of varieties; Serifs, Sans Serifs and Script fonts. Serif fonts are to be chosen when you are into publishing or newspaper industry and want to have a serious typeface. Sans serif are the internet’s favorite font family, these fonts are clean, modern and ideal for tech startups. Bonus points as they are easy to read even when it’s in small type. So if you’re going for a fresh, new and yet readable font, go sans serif. The only thing to watch out for is looking like everyone else. Script fonts can be tricky. You can personalize them; they can be creative, elegant and/or casual. But they sometimes can also be really difficult to read. Weigh in the chances and we suggest to go with these fonts if your product is unique and breaking all things traditional.
- If you want a great logo, trust the designer: No. Seriously, but the designer understands what does it take to make a professional logo, if you have reviewed his work/ the company offering logo design services for you, then trust them to make an awesome logo. It is very important that the logo should convey the message of the brand, but it’s equally important to have an aesthetically pleasing logo. If you want to go the cheapest route, and want to find someone who won’t push back when you suggest bad changes, then don’t cry about it when you get an average logo in return.
Do you think, these tips are going to help you? Tell us!