When your consumers are busy navigating the digital space you cannot afford to have an unappealing website with performance issues. Your website is the first point of interaction between you and your target audience. Your site gets only a few seconds to transform your visitors into customers and if it is not persuasive enough then it’s time for you to think about website redesign. Before you go for it just ponder over these questions?
Is your website cohesive with your brand?
Businesses are often confronted with change resulting from growth, acquisitions or mergers and they need to reposition themselves as a brand in those transition phases. At that very point in time, it is of paramount importance to check if your website is also reflecting that change or not. If there is no match between your offline and online branding, then it would be very difficult for you to retain your customers’ trust and business.
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What is your unique business offering?
To stand out among the competition and to make a mark in your industry, your website should have a unique value proposition. Utilize this redesign as an opportunity to highlight your brand’s unique features keeping it in-line with industry requirements.
Is your site easily navigable?
Even if your site is content-rich, your visitors won’t spend much time if they cannot navigate seamlessly from one point to another or from page to page. So, this area should be given a little more thought to enhance user experience.
Is your web content mobile ready?
As your consumers have already gone mobile, it is important for your site to be responsive and able to adjust to different screen sizes. This not only provides intuitive user experience but also shows that ‘you care’.
What is your budget allocation for the website redesign?
Website redesign is a business investment and it can be a game-changing decision for your business but often limited budget hinders this move. But with outsourcing website development specialists from India, your business can realize this smart move without any budget constraints.
What goals you want your website to accomplish?
Whatever may be your goals, they must be clearly defined so that the designers undertaking the redesign project can define them in their project scope. So, you would be able to win customer loyalty for your brand through your optimized website design.
How would you track your goals?
Consider integrating analytics tool in your newly designed website so that you can track the on-site behaviour of your visitors. By analysing them you can get valuable insights which can be utilized for improving your business as well as website performance.
Do you want to add some advanced features?
You can get an edge over your competitors by integrating advanced features in your new website. For instance, social sharing buttons, multimedia capabilities, live chat options and much more. But it is very important that those features conform to your business goals.
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Source By:- MyTechnology